It seems like everyone nowadays wants to make a living of YouTube.
After all, you can definitely see the attraction.
Getting paid to post videos.
And often doing activities and tasks that you enjoy, are just a few of the initial attractions to it.
However, if you wanted to make a living on the platform, how easy would it be to achieve?
Well in this post I will go over everything you need to know about this process.
Table of Contents
Brief Explanation Of YouTube And Its Influence
YouTube has drastically altered the digital world.
From being a platform for sharing your cat videos or sharing the odd skit you made when you were bored.
To now being the source of millions of peoples livelihood.
With its huge variety of videos spanning a multitude of topics, it’s revolutionized how we consume and share data.
Along with platforms such as TikTok that has only encouraged short form content.
So with YouTube you can find anything from tutorials to entertainment.
Making it an ideal source for millions of people globally.
Myself and likely you included.
YouTube’s influence is more than just amusing.
However while its effect is nothing short or remarkable, you being here gives me the impression you are looking for more then just some entertainment.
So lets delve deep into the pros and cons of living of YouTube.
Pros Of Making A Living Off Of YouTube
So lets dive into the pros first of living off YouTube.
Which I am sure you would assume there are loads for right?
From gaining the freedom to work from anywhere, unleash your creative expression to exploring the potential for financial success.
The possibilities are endless in this digital realm.
Freedom to work from anywhere
Something I have always been an advocate of is the freedom to work from anywhere lifestyle.
Of which YouTube does a great job of accommodating.
Eliminate the need for a daily commute!
You have the ability to work from anywhere, including the comfort of your own home.
Or even a cosy coffee shop where you can sip on a fresh Costa latte.
This flexible lifestyle allows you to travel and explore new cities or exotic destinations while still earning an income.
Moreover you remove those location constraints that so many people currently live by.
With you able to swap one location in the world for another miles from home in an instant.
Furthermore, you can create a workspace tailored to your needs.
This will ultimately lead to higher quality content.
Working from anywhere also fosters a healthier work-life balance and reduces burnout.
Lastly, this freedom sparks inspiration and encourages personal growth.
I am all for getting out that comfort zone, so if YouTube is something you want to pursue, then why not go for it.
As you may not only find yourself in a better situation financially but also mentally too.
Expressing Your Creativity
I think one of the issues nowadays with alot of people in there jobs.
Is they lack the freedom to express there creativity.
Reporting to a job that aligns with you the same mundane tasks, can be nothing short of inspiring.
Whereas a platform like YouTube is one that encourages you express creativity in unique and innovative ways.
So with millions of viewers worldwide, it offers an incredible opportunity to do the following:
- Freedom: Creators can explore different forms of content, such as music, storytelling, or visual arts.
- Innovation: Experiment with techniques and styles, pushing the boundaries of traditional media.
- Global Reach: Share art with people from all walks of life.
- Collaboration: Foster a sense of community and inspire new ideas.
- Diverse Content: From educational videos to comedy sketches, showcase unique perspectives.
Moreover, YouTube provides tools and features to enhance the creative process.
With an in-built YouTube Creator Studio, you can do your editing and add the special effects to add depth and polish to videos.
You can then look to your fans to get feedback on the content your providing:
To maximize this opportunity for creative expression, here are some suggestions:
- Niche: Focus on content that aligns with your interests.
- Consistency: Upload high-quality content to attract more viewers.
- Engage: Interact with viewers to create loyalty.
- Collaborate: Partner with other YouTubers to expand reach.
- Creativity: Think outside the box and experiment with different formats.
By following these guidelines, creators can effectively utilize the opportunity for creative expression on YouTube. This way, they can establish a successful channel that captures the attention of a global audience – even cats playing the piano can get views and a discount on kitty litter!
Potential for financial success
Now lets face it, while some people love the idea of getting into YouTube to express there thoughts, creativity and grow as a person.
Making money is still a huge incentive of doing it.
After all its more than doable to make a respectable full-time income just by uploading videos to the platform.
Now of course there is more to it then just that.
As we just went over.
But YouTube has a whole really helps you to make the money you want while doing exactly what you love.
So if your interested in how exactly you can make a plan at earning with the platform, here are some monetization strategy’s to put in place.
The main way in which YouTubers make money is through the ad revenue model.
With millions of visitors each day, this gives creators plenty of potential to earn money with advertisers keen on reaching this massive audience.
Now this isn’t the hardest thing to put in place.
As creators can simply make money by allowing and placing ads on their videos.
This has you can imagine can be very profitable, if you have an audience of subscribers who are returning each video to watch your content.
How much you can make though will depend on the amount of users you can drive to each video and the niche you are in.
Partnerships and Sponsorships
Ever seen one of those ads for Surfshark or Raid Shadow Legends, while watching your favorite YouTuber.
Well these are just a few of the brands that actively look for YouTubers to promote there service.
This is what we call sponsored videos, and are quire popular on the platform as a additional income source for content creators.
Now while those brands aren’t very specific.
They are just two that you will see working with many YouTubers.
For yourself, you will be aiming to get brand deals that are in congruent to your audience.
That way you can earn money through the partership.
While your audience gains value, through a product or service that helps them out.
Next up we have Merchandise.
Or has many like to call it ‘Merch’.
With this you can make an additional extra income by creating unique items for your fans to buy.
From items like t-shirts, hats, or even special merchandise, that is related to your channel.
This helps to make significant sales and increase earnings on a YouTube channel that has an audience.
Moreover, many YouTubers have secondary channels or platforms such as Patreon.
They offer exclusive perks to their most devoted followers in exchange for a monthly fee.
This provides a passive income while allowing you to get closer to your audience.
Cons Of Making A Living Off Of YouTube
Now while there are certainly some nice pros to making a living of YouTube.
There is always going to be some cons that come with that.
That you will have to tackle heads on.
Alot of people do YouTube and even attempt to get into it, but the following obstacles that I will talk about now, are a few aspects to understand before getting into it.
High competition and saturation
Creating an income on YouTube may seem tempting, but it has its complications.
Content creators battle the high competition and saturation of the platform.
This is due to competition increasing more and more, day by day with millions of videos uploaded.
This means if you want to stand out you will need to do more then ever before.
So let’s take a look at the huge amount of content that competes for attention on YouTube:
- 2007: 6 hours uploaded per minute. 2.5 days to watch all the videos.
- 2010: 35 hours uploaded per minute. 14.5 days to watch all the videos.
- 2017: 400 hours uploaded per minute. 166.7 days to watch all the videos.
- 2022: Over 500 hours uploaded per minute. Over 208 days to watch all the videos.
As you can see in YouTubes infant stage, standing out weren’t have been too hard.
However if your getting onto YouTube now having missed those early waves, it will be a little more tricky.
Not only are you competing with more creators, but you also competing with more companies then ever before too.
Competition is tough.
But you can beat it by being real and consistent.
Sp make content that speaks to your target viewers and stick to your unique voice, to give you the best chances are overleaping everyone else.
Uncertain income and reliance on ad revenue
YouTube isn’t like your standard job.
But the caveat to that is that it won’t pay you the amount of money that a normal job would.
The highest salary of a high paying job for example a Doctor would pay around £282,000 a year.
When you compare that to the likes of KSI who has experienced a lot of success through YouTube.
Well the 20+ million subscribed YouTuber can rack up as much as £250,000 from just one video.
This gives you an idea of the disparity of the earnings and shows that the earning potential is huge.
But it also shows that working to the top to being a Doctor would give you a much more consistent income.
As opposed to YouTubes instability of income and dependence on ad revenue to creators.
- 1. Revenue gained from YouTube can be highly uncertain. Content creators may experience changes in their earnings due to elements like changes in ad policies or variation in viewer demographics.
- 2. YouTube’s algorithm has an important role in deciding the visibility of videos and the ads placed on them. This can impact the amount of ad revenue earned by creators, as they have little control over these algorithms.
- 3. Dependent only on ad revenue means creators are at the mercy of advertisers’ budgets and preferences. If advertisers don’t invest in YouTube ads or reduce their spending, it directly affects the income potential for content creators.
- Moreover, demonetization is a continuous concern for YouTubers. Content that may be thought controversial or not advertiser-friendly can lead to demonetization, resulting in a considerable loss of revenue for creators.
- Furthermore, rivalry on YouTube is intense, with millions of channels competing for viewership and ad revenue. It can be tough for newer or smaller channels to get enough viewers and generate substantial income.
- Lastly, advertisement fatigue among viewers is another factor that affects ad revenue. A lot of users use ad-blockers or just skip or ignore ads, reducing the potential earnings for YouTubers.
Now of course there are ways to go around this.
Which is why you must always be smart when doing YouTube.
Making sure to diversify in different ways will help you do so.
Whether that be taking your audience to multiple platforms to protect you.
Or finding multiple sources of income to cover you, just in case one fails you.
Constant need for content creation
Users of YouTube are hungry for content.
But thats not just all.
You can’t just spit out any old video.
That is due to the high quality expectations on the platform.
Therefore it becomes a matter of finding that balance
Between Quality and Quantity.
But doing this brings up its own difficulties. Here’s a table of them here:
|Time Constraints||Making quality content takes lots of time and hard work.|
|Creative Block||It can be mentally draining to come up with new ideas.|
|Production Value||High production standards require resources and equipment.|
|Audience Expectations||Meeting viewer expectations is stressful.|
These issues aren’t impossible to overcome.
But you must know how to handle them in order to successfully growth.
I’m not just talking short term either, I am talking for the long term.
Otherwise you may find yourself burning out.
So, it is important to ask yourself if you have the drive and enthusiasm to keep going in the face of endless content production.
Rising to these challenges can bring personal success and let you follow upcoming trends in the YouTube world.
If you don’t think you can, that is completely fine.
In that case you want to piece together a strategy where 1 or 2 years down the line, you have a exit strategy where your income is still thriving and any hard work you have put into your YouTube channel doesn’t go to waste.
Just take this YouTuber Niklas Christl who has blown up on the platform after making a lot of long and detailed content around self-improvement.
He posted a lot of videos for just over a year, however took his foot of the gas for his YouTube channel to work on a course around photography that he has a lot of interest in.
When ever he sells this course, he will be able to sell it to all the audiences he has built through using YouTube.
Making all that hard work ultimately worth it and his future YouTube journey a choice instead of a necessity.
Personal experiences and case studies
Its always a good idea to explore success stories of YouTubers who found financial stability and the challenges they encountered along the way.
That way you can gain insights from YouTubers who are making a living on YouTube, who may have struggled at periods and maybe even doubted themselves along the journey.
I know myself that when I first started blogging, I would often refer to success stories.
As it motivated me to keep going and kept me believing that it was possible.
So I always recommend doing this if you are uncertain about YouTube.
Here are some things you can look up, to help you on that way.
Success stories of YouTubers who made a living
Now while going straight to the earnings of your Paul brothers or any YouTuber boasting millions of dollars.
May show you, that YouTube works.
Its also important to not compare yourself to there achievements.
Your journey is ultiamtely going to be a lot different then theres.
So if anything you should just use this has a fact of, this YouTube thing can be done.
Making a living on YouTube isn’t just for a few select people.
All you need is a unique voice.
And a knowledge of the algorithm.
So ultimately anyone can be successful!
Challenges faced by YouTubers in their journey
As we have touched upon you are going to face challenges.
But that is going to be the case regardless of what you do.
Here though is some of the challenges you can expect to be waiting among that road with YouTube:
Consistency: Crafting quality content that captures viewers takes a lot of time and energy.
Growing and Engaging Audience: YouTubers battle to build a following and keep them interested with comments, likes, and shares.
Handling Negative Feedback: Criticism and negative comments can be hard to take, especially for those who put their heart into their work.
Monetization Constraints: Earning a living from ads can be tricky. So, creators explore other options such as sponsorships and crowdfunding.
Algorithm Changes: YouTube’s algorithm changes often, so YouTubers need to adapt and optimize to stay visible.
Branding and Authenticity: It’s a delicate process to create a recognizable brand without losing authenticity.
Mental Health: Content creators can experience pressure and FOMO, so self-care is essential.
Earning a living off YouTube is an exciting challenge, but with no guarantees.
Tips and strategies for making a living off of YouTube
Making money with YouTube, boils down to one thing.
Without that you are going to struggle to get anywhere.
Now while of course you could wing it, and maybe get lucky with a viral shorts.
But putting together a strategy is what is ultimately going to make that road the easiest.
Building a niche and target audience
Starting that strategy, we need to get into building a niche and audience.
Firstly what niche are you going to pick.
Secondly how do you plan on getting an audience for the content you plan on making.
Its for this reason that doing the following is crucial:
- Picking your niche wisely – choose a theme you are passionate and knowledgeable about.
- Researching your target audience – consider age, gender, location, etc. Analyze the demographics of current viewers.
- Tailoring your content – create videos that entertain, educate, or provide value. Be genuine and authentic.
- Engaging with your audience – respond to comments, ask for feedback, and get them to like and share. Address their questions in future videos.
Remember, consistency is key.
Produce high-quality content and upload frequently.
This will make you an authority figure within your niche and increase chances of making money through ads or collaborations.
If YouTube fails, just remember you can always try selling homemade squirrel costumes on Etsy!
Diversifying income streams
As we went over earlier the diversifying of income streams is going to be huge.
If your in a niche that hardly pays ad revenue, and that is your only source.
You may find yourself putting out all this effort for no rewards.
So what you need to do is tap into different income streams to unlock greater financial potential.
Here are some examples:
- Ad Revenue – $3,000
- Brand Partnerships – $2,500
- Merchandise Sales – $1,200
- Affiliate Marketing – $800
- Crowdfunding – $400
Collaborating with brands and selling merchandise can provide a steady additional income stream.
Affiliate marketing lets YouTubers earn commissions by promoting products in their videos.
Crowdfunding campaigns give fans and subscribers the chance to support creators.
To succeed in diversifying income streams, it’s essential to identify a niche market.
Also, it goes without saying make sure you create social media accounts outside of YouTube so you can engage with your audience consistently across multiple platforms.
Such as Instagram, TikTok and Twitter, which are needed for any YouTuber to stay relevant nowadays.
By doing all of this.
You probably guessed it.
It gives YouTubers a path to sustainable financial growth and strengthens their connection with followers from around the globe.
Social media is a universe of its own, so take the chance to conquer it for YouTube success.
Utilizing social media and cross-promotion
Now trust me I put social media off for many years.
But when you realise its true potential espeically for YouTubers.
Its just as important to use it and incorparate a strategy for each of your socials along with YouTube.
Here are some tips:
- 1. Establish a strong online presence: Employ Instagram, Twitter, and Facebook to interact with your audience, publicize your YouTube channel, and increase views on your videos.
- 2. Collaborate with influencers: Connect with influencers in your niche or industry who have a large following. By working together on cross-promotion, both parties can benefit from amplified visibility and new viewers.
- 3. Share video snippets: Create short video teasers or highlights from your YouTube content and share them on TikTok or Snapchat. This can attract new viewers who may be interested in watching the whole video on your channel.
- 4. Engage with comments: Reply to comments on your social media posts and YouTube videos to build a sense of community, trust with your audience, and encourage them to keep coming back for more content.
- 5. Use hashtags effectively: Research relevant hashtags that are popular within your niche and use them in your social media posts. This increases the visibility of your content among users searching for particular topics or interests.
- 6. Cross-promote other creators: As well as promoting your own content, support other YouTubers by featuring them in collaborations or suggesting their channels to your subscribers. This can help both parties expand their reach.
It’s vital to frequently review statistics and engagement metrics to refine your strategies and ensure they match current trends.
As an example of the power of social media and cross-promotion, consider Swedish YouTube sensation PewDiePie.
In 2016, he partnered with popular meme page “9GAG” to create exclusive content for both platforms.
This collaboration resulted in a rise of new subscribers for PewDiePie as well as a massive engagement on 9GAG’s social media accounts.
By combining forces, they were able to tap into each other’s fan bases, ultimately boosting their online presence and confirming their positions as influencers in the digital space.
Achieving success on YouTube may look easy, but copyright claims in your inbox can quickly turn your dream into a nightmare.
Final thoughts on the feasibility of making a living off of YouTube
Today’s digital age gives hope to content creators wanting to make a living off YouTube.
The feasibility of this depends on niche selection, audience engagement, and monetizing the channel.
Success on YouTube needs dedication and hard work.
Produce high-quality content that resonates with your target audience.
Finding a unique niche can give you an edge.
And you can’t go wrong.
Engaging with viewers through comments, live chats, and social media can help build a fan base.
This leads to increased watch time, higher ad revenue, and brand partnerships.
Monetizing your channel involves leveraging different income streams available on YouTube.
There’s Google AdSense plus sponsored videos, merchandise sales, crowdfunding platforms like Patreon, and affiliate marketing partnerships.
Making a living off YouTube isn’t guaranteed.
The platform is highly competitive and success takes time. It may take months or even years of effort before seeing returns.
But if you start now, not only will you know sooner if it works for you.
You will also be able to start seeing results quicker too.
Pro Tip: Focus on creating value for your audience. Authenticity and passion are key for a sustainable career on YouTube.
Frequently Asked Questions
FAQs: Is it easy to make a living off of YouTube?
1. Can you really make money on YouTube?
Yes, you can make money on YouTube. YouTube offers various ways for content creators to earn revenue, such as through ad revenue, sponsored videos, merchandise sales, and channel memberships.
2. How much money can I make from YouTube?
The amount of money you can make from YouTube varies greatly depending on factors like the number of views, engagement, and monetization methods used.
Successful YouTubers can earn significant incomes, but it takes time, effort, and dedication to reach that level.
3. How many subscribers do I need to start making money on YouTube?
You can start earning money on YouTube regardless of your subscriber count. However, to qualify for YouTube’s Partner Program and monetize your videos through ads, you need at least 1,000 subscribers and 4,000 watch hours in the past 12 months.
4. Is it easy to grow a YouTube channel?
Growing a YouTube channel isn’t easy. It requires consistent content creation, optimization, promotion, and engaging with your audience. Building a loyal subscriber base takes time and effort, so patience and perseverance are key.
5. Do I need expensive equipment to succeed on YouTube?
No, you don’t need expensive equipment to succeed on YouTube. While high-quality equipment can enhance the production value of your videos, many successful YouTubers started with basic equipment. Content and personality matter more than fancy gear.
6. Are there any risks to making a living off of YouTube?
Yes, there are risks involved in relying solely on YouTube for your income. YouTube’s algorithms and policies can change, affecting your visibility, revenue, or even account termination. Diversifying your income streams and building a strong online presence outside of YouTube is often recommended.